Tag: Cross Compilation

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In a world where AI is reshaping how visuals are created, edited, and distributed, a fundamental question keeps surfacing: How do we know what’s real? As marketing teams, designers, and...

Digital Media is Transforming How Brands Approach Translation & Localization

A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses...

When marketing materials cross borders, translating copy is only half the job. Images carry their own cultural assumptions, and a photo that feels neutral at home can ring tone‑deaf—or even...

Authenticity Crisis in Visual Content

A new survey by Santa Cruz Software reveals that both consumers and graphic designers are routinely exposed to inauthentic visual content—and increasingly, they don’t trust what they see. The findings...

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