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When marketing materials cross borders, translating copy is only half the job. Images carry their own cultural assumptions, and a photo that feels neutral at home can ring tone‑deaf—or even...
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A new survey by Santa Cruz Software reveals that both consumers and graphic designers are routinely exposed to inauthentic visual content—and increasingly, they don’t trust what they see. The findings...
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With multi-national campaigns, designers must consider how ad designs and marketing materials translate across languages and cultures. Whether for social media, digital banners, or print campaigns, effective localization ensures that...
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