Category: Thoughts

SCSC Labs Podcast — The AI Tipping Point: Redefining Creative Workflows

Articles & Research

Filter by:

Ai, BannersUI, In The News, Labs, News, Operations, Solutions, Technology

The Great Reconnection: Why 2026 Will Be the Year of the Pipe

If 2025 was the year of the “Pilot,” 2026 is shaping up to be the year of the “Pipe.” According to the just-released Martech for 2026 report, a staggering 90.3%...

Ai, Labs, Podcast

SCSC Labs Podcast – AI vs Authenticity: The Coming Provenance Mandate

In a world where AI is reshaping how visuals are created, edited, and distributed, a fundamental question keeps surfacing: How do we know what’s real? As marketing teams, designers, and...

Ai, Labs

Survey: Digital Media Is Transforming How Brands Approach Translation & Localization

A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses...

Thoughts

Why Image Localization Can Make—or Break—Your Global Campaign

When marketing materials cross borders, translating copy is only half the job. Images carry their own cultural assumptions, and a photo that feels neutral at home can ring tone‑deaf—or even...