Code of Ethics
Santa Cruz Software Labs is pioneering a transformative approach to marketing technology by prioritizing ethical artificial intelligence.
We empower businesses to leverage AI solutions that uphold the highest ethical standards, ensuring that your data is utilized only with explicit consent. Unlike many in the industry, we reject unethical data sourcing methods, committing instead to compliance with robust regulations like GDPR and CCP.
Ethical Data Stewardship
We uphold strict data provenance and never train our AI on illegally sourced or unverified datasets. Your data remains yours—used only with explicit consent and clear purpose. We fully comply with GDPR, CCPA, and emerging regulations to protect privacy and intellectual property.
- No web scraping without permission
- No hidden data collection
- No use of shadow datasets
Human-Centered Intelligence
AI should empower people, not override them. Our models are designed to assist, not replace, human creativity and judgment. From campaign optimization to content personalization, our solutions keep the human in control.
- Human oversight is always maintained
- AI augments decision-making, not automates it blindly
- Creative authorship and individual agency are preserved
Transparent & Accountable Innovation
We build explainable, auditable systems aligned with global standards like the EU AI Act. Our work is grounded in collaboration with leading ethical AI initiatives to ensure that innovation remains principled and trustworthy.
- Explainable models, not black boxes
- Support for C2PA, CAI, and Partnership on AI
- Marketing personalization without invasive tracking